The key to Scoop's success has been to provide an invaluable information service for a very specific target audience, that is, high-spending men and women aged 28 to 54 years of age living in or visiting Western Australia.

Written with a sophisticated and discerning reader in mind, Scoop combines editorial that is informative and concise with the highest production quality of any state-based magazine in Australia. While editorial content covers the very best in food and wine, fashion and style, homes and living, art and travel, advertising profiles the best brand names and businesses in the state.

Through five years and more than 400,000 copies published we have constantly strived to improve the quality of our product and the value we provide to our readers. As a result the Scoop brand has become synonymous with style and can be seen displayed on coffee tables in people's houses, corporate waiting rooms and hotels throughout the state as a proud reflection of the best that Western Australia has to offer.

Scoop Corporate Identity Guide

The images below are the official identity for both Scoop Magazine and scoop.com.au. You may use the web standard images for use with linking to scoop.com.au only, if you download the higher resolution images for use in printed media, please contact us with your details and any other requirements.

By clicking on the link below, you will download a zip file (661kb) containing the following images: