Perth Fashion Festival update


From Perth Fashion Festival | 02 Sep 2010

NEWSFLASH

Direct from the PFF press room
FRONT ROW Exclusive

You might've noticed PFF billboards popping up around the Perth metropolitan area thanks to the kind folk at APN Outdoor
- don't they look amazing? West Australian fashion photographer Romain Duquesne (nominated for The Creative Edge award at the 2010 Mercedes-Benz WA Fashion Awards recently popped down to check them out in person with PFF's Face for 2010,
Sarah Pauley. Like Romain, Sarah is also nominated at the upcoming WA Fashion Awards in the Runway Model of the Year and Hot New Talent categories.

You can see who takes home the awards in each category by being there on WA
fashion's night of nights. Tickets on sale now. www.ticketek.com.au
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2010 PFF Front Row Line-Up

Just some of the famous faces you'll be spotting front row at Fashion
Paramount... Rider Strong, Russell James, Jerry Hall, Ashley Roberts, Rosie Tupper, Kym Ellery.
This year, PFF's got more celebrity guests than ever before! So who will be sitting front row at the Fashion Paramount events in 2010, you ask?

PFF's International Ambassador for 2010 and photographer to the stars,
Russell James, will host the invitation-only VIP Festival Launch on Thursday 9 September. The
event coincides with the international release of Russell's photographic book "V2", which features some of the world's most beautiful (and famous) faces. Russell will also be sitting front row at Fashion Paramount on Friday 10 September and Saturday 11 September.

Legendary Texan supermodel turned lady of the stage, Jerry Hall, and her onstage toy-boy, actor Rider Strong, will be popping in to a few PFF events while in town for The Graduate. Jerry and Rider will both be seated front and centre at Fashion Paramount for some of PFF's hottest events, including Student Runway and Wheels & Dollbaby.

We're sure you've heard about this one - but in case you've somehow missed the media frenzy - we'd like to announce a certain Miss Ashley Roberts from The Pussycat Dolls, who will be appearing on the catwalk exclusively for Ruth Tarvydas. Not only will Ashley be opening the Tarvydas show with a bang, but she'll also be DJing at the after party!

PFF will also be graced with the presence of the perennially cool designer Kym Ellery special guest of King Street's Billie & Rose at the 15 Minutes event on Tuesday 14 September, as well as Vivien's model and Vogue cover girl Rosie Tupper, who will sit front row for Times Square and Ruth Tarvydas on Friday 10 September.

Tickets to some of PFF's Fashion Paramount shows are still available, so if
you want to check out some of Perth's hottest models wearing the latest
collections (and have a good hard look at some celebrities in the flesh),
check out PFF's events on Moshtix
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__Win A Trip To New York And Meet Donna Karan

Sarah Pauley models Belle Bijoux's It Bag - one of ten bags up for grabs in the New York It Bag Competition.
You've probably heard about the New York It Bag Competition, presented by Perth Fashion Festival. To find out more about how to enter the It Bag Competition and secure one of the remaining Belle Bijoux It Bags on your arm, visit PerthNow for further details.
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__Wesley Quarter Debuts At PFF 2010

WA singer Julia Jenkins will open the Wesley Quarter show at Fashion
Paramount.  Set to a soundtrack of modern Australian electro, 1960s New York jazz, and quintessential European tunes, Wesley Quarter's debut show at Fashion Paramount will take you to a place where feminine florals meets structured denim in sophisticated harmony.


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INDUSTRY UPDATE
The latest from WA's talented fashion creativesBeyond Garment Seminar: This
Saturday

The Beyond Garment seminar, featuring three guest speakers and an artists' forum chaired by
Professor Ted Snell, is this Saturday! Join creative thinkers, bright minds
and artists from Beyond Garment for an engaging discussion on current themes
and challenges for design.

Presentations include:

SLIPPAGES: BETWEEN ART, DESIGN AND FASHION
Anne Farren, Exhibition Curator, Beyond Garment
WHY SHOULDN'T AN ACADEMIC WEAR ANIMAL PRINT CORDUROY PANTS?
Dr Ann Schilo, School of Design and Art, Curtin Univesity
WHAT'S A GIRL TO DO? TURNING ART INTO FASHION...AS WELL AS FASHION INTO ART
Dr Kirsten Hudson, Artist and Photographer

Tickets are only $15, which includes afternoon tea - what better way to
spend a Saturday afternoon!
Beyond Garment seminar
1.30-4.30pm, Saturday 4 September
NWS Theatre, WA Maritime Museum
Victoria Quay
Fremantle WA 6260
Bookings: 9431 8323
www.museum.wa.gov.au/beyond-garment
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__Masterclass: Nurturing WA's Aspiring Designers, Stylists & Creatives

Pamela Stecker and stylist Phillip Boon at Masterclass in 2009.

Attention all budding fashion designers, stylists, students and
creatives! Masterclass is back and better than ever in 2010. We're happy to say that the wonderful Pamela
Stecker will return to host Masterclass again this year. Speakers at the event include:
PAMELA STECKER, Author of "The Fashion Design Manual"

ALISON COTTON, Designer of West Australian fashion label Joveeba
EMER DIVINEY, National Program Coordinator for Ethical Clothing Australia
LIZ CASELLA, Design Director of Karolina York Print Studio
 

These esteemed speakers are all experts in their own fields and will provide
fascinating insights into the realities of working in today's fashion
industry.
Speakers will share their experiences, greatest challenges, most rewarding
moments, and valuable lessons learnt along the way, as well as provide
insider's tips on how to be successful in such a fast-paced, competitive
industry. Audience Q&A sessions means you can rest assured that none of your
burning questions will go unanswered.
Masterclass is a must-attend event for all aspiring designers, stylists and
creatives, so head down to Fashion Central in Forrest Chase on Thursday 9
September at 10am and check it out. We're looking forward to what is bound
to be another inspirational and motivating set of talks from some of the
Australian fashion industry's biggest success stories!

For more info, visit perthfashionfestival.com.au.