Perth Fashion Festival 2010 tickets on sale now

From Perth Fashion Festival | 28 Jul 2010

NEWSFLASH
Direct from the PFF press room...

Perth Fashion Festival 2010 Tickets On Sale Now!

Perth Fashion Festival's 2010 Program, released today. Welcome to a very special edition of FRONT ROW, celebrating the launch of the Perth Fashion Festival program and campaign for 2010! FRONT ROW's new look reflects our 2010 campaign, which was launched to the media and public at this morning's official Program Launch.
The entire PFF team was excited to finally reveal the campaign and program of events that we've been quietly working on for months - and we couldn't be more proud! We're certain that it's the strongest and most vibrant campaign we've ever produced, and that our all-killer-no-filler 2010 program of events has taken the Perth Fashion Festival to a whole new level.
This morning's Program Launch was a stylish event held at the expansive, recently completed One40William building in the Perth CBD. Guests enjoyed the view from the 14th floor whilst devouring Cupid's Delight  cupcakes, champagne and rosé from Bunker's Wines and Brush Fork & Pencil catering. West Australian designers Ruth Tarvydas, Tané Andrews (Of Cabbages and Kings), Poppy Lissiman, Jaime Lee Major, Alister Yiap and Arj Selvam were among those on the guest list.
The 2010 PFF campaign features PFF's Face of 2010 Sarah Pauley, shot by renowned Australian photographer Thom Kerr on the shores of North Cottesloe beach. The creative inspiration for this year's spectacular campaign can be described by one word - UP. Everything about the West Australian fashion industry is moving UP in 2010, and our campaign has paid tribute to all things WA. Up-and-coming WA designers were used in tandem with high-end international labels to create sophisticated yet playful looks which radiate style.
PFF's UP-themed campaign features designs from West Australian designers Michelle Jank, Martini + Coz, Grace Loo, Jaime Lee Major, and fashions from boutiques Diva, Wittner, Blue Glue, Ricarda, Elle, Dilettante Pour Femme and Burberry (Wesley Quarter).

The PFF 2010 website is now live, so head to www.perthfashionfestival.com.au/