Fashion fever hits Perth

From Perth Fashion Festival | 08 Sep 2010

Fashion fever hits Perth

The 12th annual Perth Fashion Festival is preparing to kick off iwith a star studded, invitation-only, exclusive launch party to be held on Thursday, 9 September at the purpose-built Fashion Bar presented by City of Perth

Hosted by Perth Fashion Festival International Ambassador and esteemed fashion photographer, Russell James, the launch event will also celebrate the release of his photographic book, V2 which celebrates the female form.

Celebrities, dignitaries, media and a who’s who of WA’s fashion set will celebrate the advent of another Festival which is shaping up to be bigger and better than ever before. With record numbers of national and international guests flying in to attend Festival events including the exclusive launch, Perth’s fashion crowd is buzzing.

Confirmed guests include Jerry Hall; Leah Wood (daughter of Rolling Stones band member, Ronnie Wood); Pussycat Doll, Ashley Roberts; The Graduate star, Rider Strong; Underbelly actress Natasha Cunningham, designers Kym Ellery, Wayne Cooper, Leona Edmiston and Alannah Hill; models Rosie Tupper, Emily Cattermole and Tiah Eckhardt; fashion photographer Thom Kerr, as well as media guests from New Zealand, Singapore and the Eastern States.

Guests at the Festival launch will get a sneak peak into this year’s seven-day fashion extravaganza with a unique, V2 inspired fashion moment.

Perth Fashion Festival International Ambassador Russell James said he was looking forward to the Festival and, in particular, meeting the designers and models that Western Australia is so famous for.

“I’m thrilled to be involved in WA’s largest annual fashion event and to get a first-hand look at the amazing talent pool emerging from Perth,” Russell said.

“Despite Perth’s isolation, it really is making a name for itself out there in the fashion world and the industry is taking notice. It’s always exciting to see new talent emerge and Perth has a reputation for being a hunting ground for some of the world’s most beautiful and talented models and designers. I am really excited to be involved in the Festival and am looking forward to the runway shows,” Russell said.

The week-long festival will showcase an eclectic mix of 160 labels, 100 models and more than 100 talented West Australian designers presented across 50 events.

“Given the number of designers participating and the calibre of guests attending, we could not be more excited about this year’s Festival,” Festival Director, Mariella Harvey-Hanrahan said.

“The event is attracting world-wide recognition and, along with a number of celebrities, we will also have international media and national buyers in attendance. 2010 is looking to be the most impressive and successful event in PFF’s history! ”

While shows including Ruth Tarvydas and Wheels & Dollbaby have sold out, there are still tickets available for some events, as well as a host of free events – there is something for everyone to enjoy at the 2010 Perth Fashion Festival.

Perth Fashion Festival 9 – 15 September 2010
www.perthfashionfestival.com.au.